Client
Hong Kong Jockey Club Charities Trust & Good Lab
Fields
# Strategy
# Project Management
# Content Development
# Copywriting
# Scriptwriting
# Interview
# Video Production
# Influencer Marketing
The Jockey Club YouthCreate Series, initiated by the Hong Kong Jockey Club Charities Trust and built by Good Lab, is a three-year programme designed to equip social workers with the skills to co-create solutions with young people. Covering Arts, Social Technology, New Media, and Maker Education, the initiative empowers youth to bring their ideas to life and create meaningful social impact.
For the final year, our mission was to showcase the achievements of over 50 teenagers from 16 teams, celebrate their hard work, and help them take their ideas to the next level. I led the entire project, working closely with social workers, youth centres, and production teams to document their journey. I was also in charge of writing video scripts, conducting video interviews and direct the video shooting.
To amplify engagement, we collaborated with illustrator influencer, @TonyElectronic, to transform their concepts into creative cartoons to initiate engagement on social media, and hosted an online showcase featuring popular YouTuber, @WHIZOO, to inspire the city.
The campaign received over 100k engagements, fuelling the momentum for the young change-makers and social workers to continue driving positive change in their communities.
Initial idea of the youth
Collaboration with WHIZOO – 青年社區大想頭！WHIZOO無代溝度橋大賽 (Best Idea Brainstorming Contest)
Programme Recap Video – 創變的呼喚 (The Call of Change)
Programme Recap Video – 青年成為創變者 Empowering the Youth to be Change-makers
