Client
Swire Coca-Cola Hong Kong
Fields
# Marketing Strategy
# Project Management
# Art Direction
# Content Strategy
I had the exciting opportunity to work on a brand experience project for Swire Coca-Cola Hong Kong, bringing their iconic bottling plant in Siu Lek Yuen, Sha Tin — the world’s tallest Coca-Cola bottling facility, inaugurated in 1991 — a new memorable visitor journey.
Our team was involved from ideation to content direction. We conducted in-depth research on Swire Coca-Cola Hong Kong’s brand, products, and production lines. We collaborated closely with a curator and structural designer to shape the experience, planning every touchpoint along the visitor journey. I was responsible for the planning and preparation work leading up to the construction stage, ensuring everything was aligned before building began.
What I loved most? As a lifelong Coca-Cola fan, I was thrilled to explore the brand’s heritage and antique collectibles from Hong Kong’s Coca-Cola history. One of my favourite moments was transforming the classic Coke bottles in the past shape into a unique display cupboards, even the guest sofa in front of them — blending storytelling and design in a playful, nostalgic way.
