Client
The LUI Che Woo Prize
Fields
# Animation Production
# Project Management
# Social Media Management
# ScriptWriting
# Copywriting
The LUI Che Woo Prize – Prize for World Civilisation was founded in 2015 to honour individuals and organisations making remarkable contributions in Sustainability, Welfare Betterment, and Positive Energy. With each laureate receiving HK$20 million (US$2.55 million) to support their ongoing work, the Prize aims to inspire a more harmonious world.
To raise awareness and connect the Prize to everyday life, I led the creative direction for a series of three animated videos. The campaign transformed complex global achievements into relatable, thought-provoking stories, linking simple questions to the groundbreaking work of the Prize’s laureates. From concept development and scriptwriting to overseeing animation production, I ensured the project effectively delivered both knowledge and inspiration—making the extraordinary impact of our laureates more accessible to all.
