Client
Ednovators
Fields
# Online & Offline Event Management
# Media Relations
# Event Production
# Content Strategy & Creation
Ednovators is a charitable platform founded in 2015 by a group of educators, education entrepreneurs, and social innovators with a mission to catalyse innovation in education. To further this goal, our team was appointed for two consecutive years to promote and support the launch of their annual public education event, Ednovation Fest Experiential Day. Designed to inspire local innovation through talks, workshops, and interactive labs, the event brought together thought leaders and educators from around the world. Amidst the challenges of the pandemic, we successfully adapted the event to an online format, leveraging social media and webinar platforms to ensure continued engagement.
To maximise event awareness, we developed a comprehensive social media campaign, featuring a series of posts, images, and videos to introduce the event’s themes and activities. A key highlight of our strategy was an interactive initiative, inviting educators in Hong Kong to submit questions for keynote speakers from Taiwan and Finland. We edited their video clips together to encourage registration.This served as an engaging prologue to the event, fostering meaningful discussions and cross-cultural exchanges.
Beyond digital promotion, we also crafted a full suite of visual designs for event promotion and venue decoration, ensuring a cohesive and impactful festival identity that reinforced the themes of innovation and collaboration.
The campaign delivered outstanding results:
- 70+ inspirational talks and workshops successfully hosted.
- 99% of registrations completed for the first-year on-site event.
- Over 5.5K participants engaged through online video events in the second year.
- Dozens of media interviews secured, amplifying the event’s reach and impact.
Our work not only helped establish Ednovation Fest as a leading platform for educational innovation but also demonstrated the power of adaptability in bringing people together, whether in person or virtually.
