Client
The Jockey Club Charities Trust
Fields
# Branding Strategy
# Rebranding
# Stakeholder Management
First launched in 2015, CLAP has integrated cross-sectoral resources among schools, community and employers. As it steps into its Phase II, CLAP2.0 aims to build a scalable and sustainable CLD ecosystem co-created with Youth by pulling in more powerful cross-sectoral partners via a rebranding exercise.
Before diving headfirst into creating a fresh new look for the CLAP project, we thought—why not tap into the goldmine of experience gathered over the past five years?
So, we rolled up our sleeves and brought together key folks from the HKJC, schools, community groups and potential employers for a series of co-creation workshops. It wasn’t just productive—it was genuinely energising!
These sessions sparked excitement across the board, surfaced brilliant insights, and helped us uncover some rather nifty unique selling points for our partners to champion in the next chapter of the programme.
Result? A revitalised brand identity that’s not just shiny and new, but rooted in purpose. With the ambition of empowering 160,000 young people, the refreshed CLAP branding implying more possibility inspires the next generation to lead diversed and meaningful lives—and maybe even change the world while they’re at it.
